The Successful Mind Podcast - Episode 572 - Creating a Business You Love: The Role of Self-Love and Boundary-Setting

The Million Dollar Blindspot: How to Identify and Overcome Hidden Mental Barriers to Success


 

A blindspot is where something in your belief system or programming prevents you from seeing an opportunity that’s right in front of you. It affects your psychological perception—to the point where it causes you not to see certain answers or solutions. Your brain then “fills in” the space around your blindspot with whatever you’re programmed to believe.

 

We’ve seen blindspots within ourselves and our clients. However, once you’re able to see your blindspot, there’s a big reward on the other side of it. Amazing things can happen in your business when you finally see what’s been stopping you.

 

In this episode, we discuss:

 

  • How your perception causes you to see things that are directly tied to how you see your value in the world
  • My story of how I was stuck driving a forklift—and how I couldn’t see the opportunity right in front of me to triple my income
  • How I was searching for answers, but I was asking the wrong people for help (people who had never experienced what I wanted to experience)
  • Steph’s story of how loyalty was holding her back—and how the idea of having to repay a debt to the universe made her feel trapped
  • An example of how one of our clients had a blindspot around leadership—he kept getting in the way of his company’s growth by trying to manage people[ (when he’s not meant to lead his company)
  • How 50% of company founders AREN’T meant to lead their own company, because their purpose is to be the visionary who drives the company’s vision
  • The difference between ignorance versus a blindspot

 

If you’ve ever felt stuck, you have a blindspot. In a business setting, this often shows up as your income plateauing. No matter how hard you work or what you try, your income either stays the same or gets worse. Either you’re growing or you’re dying.

 

You can change your perception and no longer feel trapped by your blindspot once you become aware of it. You’re free to take new actions.

  

Links & Additional Resources

 

Do you feel in your heart you should be growing faster right now, but you just can’t see the “HOW”? Consider joining us for our upcoming Business Growth Acceleratorand you’ll know exactly what’s keeping you stuck and spinning your wheels. You’ll walk away with the clarity and confidence you need to make key decisions, EVERY DAY, and stabilize and grow your business even as the economy continues to deteriorate. No more second-guessing, no more waffling, just results. Trust us, by the end of this program, you’ll walk away with a new level of clarity, direction and confidence on whatwhy and how to do what’s needed in your business to see it grow.

 
For more information, go to:
 
 
 

Interested in finding out what type of leader you are? Click the link below to pinpoint exactly what leadership style suits you best and how you can make the most out your skills to grow in business. 

 

www.lifeisnowinc.com/leader



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Discover David’s book: The Millions Within: How to Manifest Exactly What You want and Have an EPIC Life

 


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STEPH 

I’m excited for today’s podcast. I’m not going to lie. We’re going to be talking about one of my most favorite topics and the thing that I find the most rewarding and helping our clients get through. And that is blindspots. 

DAVID 

They’re a big deal. 

STEPH 

They’re a really big deal 

DAVID 

Yeah. And, well, they’re a big deal and they’re big reward. Right. That’s one of the things that’s really kind of cool about 

STEPH 

Maybe that’s why I like them so much 

DAVID 

There’s a huge reward on the other side. 

STEPH 

Yeah. And we’ve seen it with ourselves, and we’ve seen it with our clients. 

DAVID 

Absolutely. 

STEPH 

Sorry. Go ahead. 

DAVID

I have all kinds of blindspot stories, but the first one for me was my story about tripling my income driving the forklift. And the reason I want to mention it, Steph, is because for me, it’s the pivotal story that caused me to be so inquisitive about what happened to me that put me on this journey to begin with. Because nothing in my life said that your income should triple. Especially where I was high school dropout. Like, poor work record. I mean, McDonald’s was the highlight of my career at that point. Come on. I had nothing. And hanging out on the streets and just doing all that kind of nonsense. And I go through a struggle period and make a change and everything changes. The whole world turns upside down and for the good. And I remember thinking to myself afterwards.  Why did I not see this opportunity that allowed me to triple my income and it was around me for two years. I mean, even today when I think back, because I remember what the suffering was like that I was going through every freaking day trying to figure out how do I get out of this problem that I created for myself and not seeing an opportunity that was around me constantly. Just total blindspot, complete nothing. Like I would sit down with a pad and a pen and try to figure out financially, how do I increase my income. If I get this many raises and if I don’t get written up for shoddy work or being late to work or whatever. And if I do this and if I do that, and if I can pick this up on part time and there’s nothing, here it is right in front of me, right smack in front of me every week, twice a week, and I don’t see it. And then all of a sudden, through a couple of small changes in my attitude, there it is, and my income triples in a month.  All I was hoping for the best would be that I would double it to go from 20 to 40, but I went to 62 in a month and then realizing that it had been around me and I didn’t see it, and I didn’t know why I didn’t see it. I mean, it wasn’t like you needed to be some college genius or something to be able to see what the opportunity was, right? I didn’t understand why I didn’t see it. And it took me years before I figured out what it was. And what it was was I had a blindspot and I didn’t know that, and I never heard of it before. I didn’t know what it was or how it kept me from psychologically understanding something that was right in front of my face. 

STEPH 

So, I love that story. Most people who listen to our podcast regularly know that story. But can we go back a little bit and just provide some context? What is a blindspot? I mean, when I think of blindspot, I think of obviously driving, right? I’m driving on the road, and I go to turn and there’s a car that I can’t see that’s in my blindspot. It’s there, but I can’t see it. Right. So, can you explain from a psychological perspective and relate it into how this shows up in business? What is a blindspot? 

DAVID

Well, here’s where I think the term actually came from. Most people don’t realize this, but our actual vision has a blindspot in it and there’s this exercise that we used to do in live events where you could show somebody the blindspot with the square. On a sheet of paper and if you move the paper away from their eyes all of a sudden, it’ll disappear right in front of them. And that’s where your blindspot is. And what happens is that the visual part of your brain fills in that little, teeny space with everything else that’s going on around it, so you never notice that you have one. And it kind of works the same way, like with a car on the side of you, it gets into a space where you can’t see it.  And so, for that moment, it’s invisible.  A blindspot in the way that we’re talking about is basically a psychological blindspot that’s caused by perception and the perception based on our belief system, how we expect things to happen in our life, what we expect to happen as far as results, how we believe things should work. It will fill in a space that we can’t see that should be an opportunity, opportunity for us with the way that we expect life to be. And then we have a blindspot. So, we end up with a problem and our subconscious goes, well, here’s the pattern for dealing with this problem. You’ve been dealing with this problem repeatedly and it just completely fills it in. And you don’t see anything else because you don’t know what it is to look for. So, it’s totally blind to you. It’s blind in your perception. It’s blind visually, it’s blind emotionally. Like through all our receptors, we can’t see it. It takes a shift in perception to be able to actually see what it is. 

STEPH 

And I know for me, some of the symptoms that I’ve had in terms of a blindspot is I feel like there’s something I’m missing. I have a feeling inside I’m trying all these things, I’m not getting the results that I want, and I feel like I’m missing something, like there’s something that I’m missing. I don’t know, I’m not aware of, I can’t see.  Is that how you felt when you talking about your blindspot? Or you just didn’t even think that there was another option and presented itself? 

DAVID 

Did I feel there was something missing? I think the answer is yes. I don’t know that I would have worded it that way because I was consciously looking for something. Like I would sit down every night, and I would put a calculator and a pen and a pad of paper to work and really trying to figure out I was determined that there had to be some way out of this. I just couldn’t see what it was. But I didn’t know the language either. Right. So, I guess I did feel that I was missing something, but I didn’t know what it was.  And another reason that I knew that I was missing something was that really, for the first time in my life, I decided that I needed to ask people because I was just stuck. So, I started going to people and asking and it was even a blindspot there because I didn’t realize I was asking people that couldn’t answer the question. 

STEPH 

Oh, that’s a common problem. 

DAVID 

Right, and that was a huge blindspot. I didn’t understand who I needed to go to actually have somebody answer the question. So, it was stuck, stuck, stuck, stuck, stuck. But yes, I had to have known that because otherwise I wouldn’t have persisted in that direction. Right. I knew that there was an answer somehow. I just didn’t know what it was. And I knew that I was missing it for sure. 

STEPH 

Did you ask people? So how do I ask this question? When you were asking for help, were you asking people who had never experienced what you were looking to experience? 

DAVID 

Yeah, I was asking working class people, middle class individuals. I asked people that I worked with. I asked my parents Asked my uncle, which is also he’s a big part of that story. There were a lot of people that I asked. And again, it’s an interesting thing, because I’m thinking to myself, okay, my parents should be able to answer this question. My uncle should be able to answer this question. There were some other people that I thought should have been able to answer the question. They all answered the question the same way, was like, work harder on what you’re doing. Basically, that was their answer. And that answer almost made me cry when they would say that, because I felt trapped. I felt like I couldn’t get out, and I wanted to get out, but it was like, you’re telling me that I’m doomed into this thing for the rest of my life. I’m not working on this goddamn forklift for the rest of my life. And I felt like that that’s what they were telling me. That’s how it felt to me. What I didn’t know was that I should have been looking for people that had a different result than I did. Like, somebody who had gotten out, somebody who had been through a hardship and turned it around, and somebody that had more success than my family. Right. Let’s say what it is. That’s really what it is. And I’m not putting them down. They can’t tell you what they don’t know. None of them went to school. 

STEPH 

Yeah, I got the same advice that you did when I first started looking at options for myself, leaving teaching. You know, you got it really good. You’ve got security, you’ve got and I asked my dad, you know, my dad, who, you know, begrudgingly walked into a factory for 30 years of his life, right? The wrong person to ask. He’s going to give me an answer based on his yeah. On his experience and perception. He still, to this day, like, so I can’t believe I gave you that advice. 

DAVID 

For 30 years in a in a factory, how do you do that?

STEPH 

32 years, giving himself a pep talk every day to get in. I know. He did, though. He did.  So no one’s immune to a blindspot. Any business owner, anyone at any level, no one’s immune to a blindspot. And it shows up in your words as you’re stuck, right? Like, you’re just stuck. You’re trying things. You’re trying to figure things out. You’re trying to get out of the stuckness, but you remain stuck. In a business setting this looks like your income is plateaued. Your income is plateaued. No matter how hard you work, no matter what you try, it’s still the same, if not worse. Because your income only plateau for a certain amount of time before it starts going backwards. Right. You’re either growing or you’re dying. For me, you’re the one that helped me understand that I had a blindspot in a really pivotal time in my first business, which opened up incredible opportunities for me. And had I not overcome that blindspot, I would probably still be there. 

DAVID

Isn’t that wild?

STEPH 

Like, I look back on. I will never forget the moment that I became aware of that blindspot and just you said it was like I wasn’t trapped anymore. Right. It was like, oh, 

DAVID 

Yeah, you were really locked into the loyalty. 

STEPH 

Loyalty, yes. So this was my blindspot, one of my biggest blinds. And I’ve had many lets be honest. I have blindspots probably every day in terms of what we’re doing here. But my biggest blindspot was it was after I had opened my practice, my first business, and I was growing, and I was doing really well, and I got to a plateau, which then led me to hire you to help me grow my business. And I was successful. It was a successful six figure business. It was just me and an assistant and a bookkeeper. I was well known, in all accounts it was going really well. But I’d gotten to a certain level, and I couldn’t get past that. And I would have coaching conversations with you, and you would continually ask me, are you sure this is what you want to do?  Are you sure this is what you want to do? And I would get pissed off at you for asking me that. Of course, this is what I want to do. This is what I hired you for. I want to build my business. In the back of my mind, I’m thinking, is this guy messing with me?  Does he not think he can help me? Does he not think I’m good enough to be able to build this business? Totally wrong thinking about it. Right. And then I think it was probably like the 15th time you asked me, are you sure this is what you want to be doing? And I finally looked at you and said, why are you asking me that? And you said, well, tell me why you think you should be doing this. And I said, I got actually really emotional and I said, I know that I need to be doing this, because the information that I got that helped my daughter become well, which is the whole reason I went into my nutrition practice to begin with. I felt like I owed God, Universe, Spirit a debt. I was repaying a debt because I was so scared for her life that this answer came to me. I’m getting emotional again. This answer came to me. And nothing in life is free, right? So, I have to repay this debt. Like, everything in my life up to that point had strings attached. And you kind of took a long pause, as you do. And those of you who know David and coach with him know he’s the King of long pauses. And he said, oh, that’s not how God works. There is no debt. There are no strings attached. That was a gift. And it was like I don’t know, like harps played like clouds parted. I don’t know what it was. And it was so far out of my perception that I wouldn’t have to repay anything for that. That just was like, okay, so if I didn’t feel like I had to do this and repay a debt, what would I do? And that’s what really put me on the path of what I’m doing right now, actually. Because then I sold my practice, I started working for Life Is Now and have built what we’ve built together since then. It was such a pivotal moment in my life, and it was a major blindspot. It was an emotional blindspot. It wasn’t like a strategic, not like a strategy that I didn’t know what I was doing. But it was definitely keeping me feeling trapped into where I was and also keeping me stuck at the income level that I had achieved. 

DAVID 

Yeah, well, the thing is that, and I get it, it saved your daughter’s life, right? I mean, it totally changed everything. It was something that you could do. You got these answers. God helped you see what you weren’t seeing.  And I think that just the normal human emotion is gratitude for something like that. What can I do? Thank God that this happened. But that gift, there’s no price for that. It’s just ask and it’s given. 

STEPH 

And that’s all coming from at the time, that was all coming from my worthiness issue. Like, I need to be worthy to have received this gift, and therefore, I need to do these things and help other people in this way. Not I can just keep helping people in general rather than trying to teach them how to live a healthy lifestyle. 

DAVID 

Absolutely. But if we look at a couple of things that are important there. 1), if we think about the age that you were at that time, you’re looking for purposes in your life. Right. We’re also looking for verification. Are we on the right track? We’re constantly looking for that. 

STEPH 

Well, I was in my late 20s, so I wasn’t, and I was very new to mindset. I mean, really? I built the majority of my business just by being an unconscious competent right. 

DAVID 

Right, right. 

STEPH 

So I was looking for, I was looking for is this my purpose? This must be my purpose, because this happened to me and therefore this is what I must do because this happened to me.

DAVID 

Yeah, it just seems to be the obvious thing. Right? Yeah, I get it. 

STEPH 

Right. But it was definitely keeping me stuck for sure. 

DAVID 

And we see this in the business that we’re in. We deal with this with people every day. And it’s interesting because their perception causes them to see something that is very much tied to how they see their value in the world.  So everybody’s internal value sets up an expectation here’s, this expectation. And then through my perception, I’m looking to see what it is that I actually expect. But that’s an internal level that keeps people stuck a lot of the time and they don’t know how to get to the thing that they want. They know that there’s something else out there for them, but they can’t see why it’s stuck and why they’re stuck. And they don’t realize that it’s that internal expectation of their own self-worth, their value tied in with experiences and their paradigm and you know, all that stuff that just keeps them seeing the thing that they’re seeing and they stay in the same place. 

STEPH 

I have a perfect example of this with one of our current clients. I’m just thinking of this now, so I don’t have permission to share his name, so I’m just going to tell the story. So several weeks ago, I was facilitating our CEO Solutions program. And our CEO Solutions program is really about.  What is CEO Solutions really about? I just taught it. It’s about how to become a better leader to lead your team, to help your team be their best so they can grow your company to achieve the vision, so that everyone prospers, and everyone wins. And this is a client who’s been with us for a long time.  He’s a brilliant man, brilliant attorney.  Has groundbreaking cases that he takes on and fights really just super passionate about what he does. You hear him talk about what he does, you can feel his heart. Like, that kind of an attorney. Like, he is 100% in it because he believes 100% in what he does and he wants to help people. The problem is he is not meant to lead his company at all. Every time he tries to lead people, he creates more problems and more stress and gets more frustrated.

DAVID 

Actually tell everybody why that is, though. People don’t confuse not everybody that’s a leader in their company is meant to lead the company. 

STEPH

No. In fact, about 50% of founders of companies aren’t meant to lead their own company. Right. So case in point, you and I. If you were and I’m going to be just very blunt about this because I know I’m not going to hurt your feelings, but if you were to do the things that I do with our team, if you were to lead our team, you would go crazy, and they would leave. Right. Because your purpose is to be the visionary. You drive the company, you have the big vision, you speak passionately about what you do. Now, I do that in a way, too, because I’m a little bit both visionary and integrator. But you’re not meant to actually manage people. 

DAVID 

No, I’m not. 

STEPH 

You’re meant to teach

DAVID 

I’m a teacher in various different ways that I do that. 

STEPH 

You’re meant to do the thing. You’re meant to do the thing. You’re not meant to manage the people. So this attorney is the exact same way. He is meant to do the thing, 100% meant to do the thing, not manage people. And I was having a conversation with him. It was interesting because it was day two of CEO Solutions, and he had gotten he’d gotten, like a text message where one of his attorneys messed something up and he got so frustrated, and he had actually hired an integrator who was sitting next to him, and she was feeling uncomfortable because he was frustrated. She knew in her head he really shouldn’t be dealing with it, but they hadn’t developed the relationship enough for her to tell him, like, dude, stop it. This is mine. You’re not in. Get out of my lane. Like, I would if we were having this conversation. And I walked up to him and I looked at him and I just said, why is it that you can’t accept that you’re not meant to manage people?  Like you are not meant to manage people. Every time you do, your business gets stuck. You become frustrated. It takes your focus off what you’re supposed to be focused on. It creates complete sabotage. And he said, I don’t know. I hate it. I hate it. I hate managing people. I hate these conversations. I hate trying to hold people accountable. And I said, because you’re not meant to. He’s like, but I’m the founder. Aren’t founders meant to do that? And I said, no. And this is a guy who’d taken our leadership assessment, right, and had the results that even said to him, he’s not meant to be leading people. He’s meant to be leading a movement. He’s meant to be leading an idea. He’s meant to be leading great change, not people. And I was talking to him and trying to just tell him, you are the visionary, you are not the integrator. And I watched a tear I watched a tear come out of his eye and drained down his cheek, and he said, I’ve never heard you say that before. Or he said, I’d never heard you say that like that before. And I was just like, please, can you just take it in and understand that the reason that you feel like you need to lead people is because of your own self-worth, and you need to transfer that to being the visionary? 

DAVID 

That’s amazing. 

STEPH

And it was like everything like his body changed, how he was sitting changed. His expression changed. Let me tell you, his integrator was wanting to high five me the entire way. And he kept asking her, Is this what you’re seeing? And she’s saying, yes, absolutely, 100%. And he would again continue to be like, Are you sure? Is this what your understanding is? And she was like, this is why I took the job. I took the job because you were so passionate about what it is that we do so. And it was like he was set for now. Let’s hope that it stays that way. Right? I know he’s listening to this podcast.

DAVID 

Might take a few bumps. 

STEPH 

He Is An incredible person that can do amazing things if he will get out of where he’s not supposed to be, if he will stay in his lane. And that’s a big blindspot for a lot of people, is that they think they need to be doing these things because of some kind of inner value or inner self worth. And it’s actually holding their business back. It’s keeping them stuck. It’s creating problems. Like when he’s in the doing of the business, it’s actually creating problems that stunt the growth of his company. 

DAVID 

Yeah, for sure. Once somebody realizes that, I do think it takes a few bumps in order for them to move into fully accepting that. And I think some of the reasons are you start to question your own worth. Shouldn’t aren’t I supposed to be able to do this? What does it say about me that I can’t do this? What does it say about me that I’m not good at this? But that’s fascinating, because at the same time, in order to say that you’re not seeing the value of being the visionary, you’re not seeing how incredible that value is and how intricate that piece needs to be to work with the person who actually is the manager in order to make the whole thing move forward. 

STEPH

I mean, his question was, what’s wrong with me? What’s wrong with me that I’m bad at this? I’m sure it won’t. What’s wrong with me that I’m bad at this? And I just keep thinking of so many visionaries. You got Richard Branson. You’ve got Oprah. You’ve got all these people. They don’t manage people. They don’t lead their teams.

They’ve got a much bigger vision. They need someone to truly translate that vision that can then go and do the things to help that vision come to fruition. 

DAVID 

Absolutely. And without it, they stay completely stuck and miserable.  If you look at it. It makes me wonder, Steph, when you think about the percentages, the statistics of businesses that go under in the first year, the first five years, it’s like, how many of these things do people not see that caused them to go under? Right. Because they get completely stuck by their own paradigm.

Well, I think there’s several different things that if a person doesn’t master or understand, it could cause the business to collapse at any moment in time. Because if you are moving forward, you are putting more pressure on that company and you’re not necessarily doing it correctly. Right. 

STEPH 

What you’re talking about is ignorance versus blindspot. 

DAVID 

Yeah. Ignorance versus blindspot. Many people started business. I started a business, didn’t know anything I was doing. Had to learn as I went. And as I’m learning, I’m putting stress on responsibility that I don’t know necessarily how to take care of. Right. So it’s kind of like you’re stressing the structure of a building in the wrong way, and it can’t handle it and it collapses. If you’re not able to see that and make that course correction in time, you could lose it.  But in order for any company to really catapult itself forward from the perspective of having well run teams and systems, that person has got to come in and you’ve got to get the hell out of the way so that they can actually create that, cultivate it, and move it forward. 

STEPH 

It’s scary because you got to let go of control. 

DAVID 

That is very scary, letting go of control for us people that have control issues. 

STEPH 

 I mean, you build trust, obviously. Trust is you’re not just going to hire an Integrator and say, here you go, it’s built over time. But you do need to.  You need to step back. 

DAVID 

Yeah, there’s a lot of skill set in that. But today, what we’re talking about today is not even being able to see it to begin with, which is that’s a totally different problem. 

STEPH

Right.  I also see this in terms of pricing.  I see huge blindspots in pricing. Well, an example, I suppose I can and give this example. So we’ve got clients who are brilliant at Lead Generation, and specifically lead generation through LinkedIn. In fact, they have a done for your service, where now people are going to be reaching out to me asking for referrals. They have a done for you service where they cultivate leads from LinkedIn that are targeted and highly qualified. So unlike Facebook, where you spend and then it’s much more difficult to get qualified ads. They get high qualified or qualified leads. They get highly qualified leads from LinkedIn. These are business owners.  They’re very targeted, and they have been doing this for clients for years and had perfected a system and then created a program where they were going to teach other business owners or the team members of business owners how to do this.  And they get on the phone with me, and they’re like, we really want to launch this program. And my first question is, well, what’s the return on investment? I didn’t know what the price that they were asking for it. What’s the return on the investment? And they’re like, well, they usually get, you know, three to five leads. And I’m, I’m guessing don’t have my email in front of me. They usually get about three to five leads per month. And out of those three to five leads, generally one to two of them convert. So probably depending on the price of what they’re offering, it could be anywhere return on investment from  they make $5,000, and it can make up to $30,000 to even $40,000, depending on what they’re selling. And I’m sitting there thinking, holy crap, this is amazing. This is a huge value. That’s a guaranteed return on your investment, right? You’re going to just teach someone how they can get these highly qualified leads, book them on their calendar, and then close them into sales. I didn’t know anybody that was doing this, quite honestly, in terms of LinkedIn. And I said, well, what are you what are you thinking of pricing this program at? And they had told me that they had previously priced it at something like $375. And I about like, you know, I’m not really good at containing my facial expressions, but I don’t have a very good poker face and they were on Zoom with me, and I was like, oh, my God. And they were like, what? Is that too much? And I was like, Guys, this is a return on investment month over month. Like, you could charge $20,000 for this program because they’re going to use this and generate leads for themselves for months and months and months, which leads to hundreds of thousands of dollars of business. And they looked at me like, oh. And so this is why I know this wasn’t ignorance. This was a blindspot. They had been doing this for their clients. They had been getting their clients this return on their investment, but they hadn’t translated it to this is what this program is worth, because they were having a problem with their own self-worth. And I had to point out the value in this program.  I was like over the moon excited about this because the market is built in. The return on investment is pretty much guaranteed. If they do the program, they’ll get the leads, they’ll get the sales. It checked all the boxes of a program that would sell really, really well. And they’ve got case studies, they’ve got testimonials, they’ve got social proof that says this actually really works. And they did not see the value.. And that’s going from like $375. I think they decided they were going to offer it around $5,000, which is a really good deal. I mean, how many times is that, that they just increase their income when they sell this? And they didn’t even see that that was a possibility. 

DAVID 

People see the value of what they think they are, not what they have.  It’s an interesting phenomenon, but one of the hardest things for people to do is to understand how to charge and what to charge, and then, even if they get it right, to be able to implement it where they’re actually doing it, where they can actually ask somebody for that money because they haven’t reconciled their own internal worth.  The other thing is that a lot of times they don’t understand where the value is in the product or what they’re doing. They don’t know how to decipher that and determine what it is, which can definitely cause a blindspot on top of it. But that’s very interesting. There’s so many people that do this. 

STEPH 

You know, every private client we work with, we help them overcome blindspots on a regular basis. Right. Because there’s always that next there’s always that thing that you can’t see that you need someone to ask a different question that’s going to help you see it for yourself. Right. And that’s really how you become aware of a blindspot, is someone asks you a question that gets you to see something different than you’d seen it before, or points out something that seems so obvious to them that isn’t obvious to you. 

DAVID 

Yeah. That’s why a coach is vitally important to your business. That’s what we do. There’s gold in them there hills.  I’m teasing, but I’m being very serious. What you’re not earning what you can’t see, you won’t earn. Just having somebody point something out or show you something so that you can understand it. And to have your own internal worth adjusted based on what you’re actually doing in life changes everything about how you see things, what you’re worth, the value that you bring to the client base. It’s extraordinary on what happens. And here’s the thing, if you’re not raised that way, you will never see it on your own. I’ve never met anybody that saw it on their own. Everybody has somebody in their life that points these things out to them when they start actually looking for it.  Look at my story. Nobody in my history, in my sphere, could see anything. Right. But when I got out of my sphere, I’m glad that I was able to see it for myself in that one spot. But then that led me to my mentor. And I remember him saying, he didn’t say this directly to me, but he said this to a group of people, and I had not hired him as my coach yet. He said, if you hire me as your coach, I’ll probably save you ten years. And I instantly knew what he was saying was correct because had I had him, I wouldn’t have made the mistakes or stayed stuck as long as I was stuck making poor decisions. 

STEPH 

Amazing. Oh, I love this topic. Thanks for jamming with me on it. 

DAVID 

Absolutely.